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Medical Ethics Annual Report

Medical Ethics Annual Report

Challenge: Make Medical Ethics Exciting! This turned out to be one of my favorite pieces with high marks.

Fun with Vector Graphic Designs

Fun with Vector Graphic Designs

Icon for High Reliability. A little vector image with gradients and blend modes.

Marketing for better Hospitals

Marketing for better Hospitals

What if you have an awesome story, but no one reads it? Read how I helped increase kidney donations, using SEO, SMO, and real world contacts. Plus, what I will now do every time!

Photoshop Scripts and Templated Graphics

Photoshop Scripts and Templated Graphics

An experiment in a little time saving efficiency and <eeek> [code writing] </eeek>

Big Data, easily digested infographic

Big Data, easily digested infographic Have you noticed that there is a lot of big data out there these days? The trick is to get a person, like say a nurse racing around a hospital floor, to be able to glance at a graphic and have some valuable take away. The above piece is a what Sutter Health refers to as our Quality Scorecard. It is a combination of related government ratings, including Inpatient HCAHPS, Quality Measures and Patient experience. Typical of government regulations, nothing is simple, that goes for the scoring algorithms used here. Some values such as influenza immunization account for 1/20th of the overall score, whereas explaining which meds to take when and the associated complications with them, is only measured for 1/64th of the overall score, and if eight other measures are near a threshold, then a hospital’s funding may be impacted. Oy! Rather than a nasty excel spreadsheet, my charts can be posted near watercoolers for ease of understanding said data, encouraging discussion, and most importantly acting upon the info. Here Ambulatory Surgery Satisfaction is the low hanging fruit. It is in the red, which is below average. It’s size is reflective of it’s overall impact on the hospital rating, here it accounts for 1/8th of the score. Compare that to Adult Pulmonary Lab which is grey, representing an “average” value, which is itself one of 14 measures that make up another 1/8th of the score known as Outpatient Satisfaction. These charts are delivered electronically and printed out and displayed in common areas. There is a detailed explanation as well for those wishing to understand the finer details. It’s not exactly simple, but important and actionable information gets through to the audience. Tools Adobe Illustrator Adobe InDesign Microsoft Excel Update: Now available in MS Word It’s pretty well known that when you want something good looking, graphic artists rarely use Microsoft Office products. But often times our client’s want to be able to make infographics or update dashboards without having to learn software such as inDesign or data visualization software such as Tableau. The client had originally asked for a dashboard to display info about particular clinic. They had seen my work on the Quality Scorecard and liked it, but wanted it to be more of a newsletter. First I thought that’s great. Until I found out it was to be used for dozens of different clinics. Always a big fan of making a template for repetitive work, I designed the following with MS word in mind. Meaning knowing it’s limitations. The following screen shot is of a template that can be easily modified by anyone with MS Word, prints well on a standard page, and doesn’t look like it was made in a word...

eHR – Electronic Health Record

eHR – Electronic Health Record

How to communicate to 48,000 employees, when few of them read email, and they have diverse work days.

SF: Best Place on Earth.

SF: Best Place on Earth. Mediavest tapped our promotional services when they wanted to encourage their national sales clients to advertise in the San Francisco. Personally, I think its a pretty easy sell, this place is awesome. At three minutes long, this was one of our longer promos. I knew our senior editor was itching to use his Autodesk Smoke editing skills and its 3d lighting and layering capabilities, so I provided the elements as layered photoshop files organized by section in highest resolution. Then I also provided jpegs, so he had my exact overall vision. As any compositor will tell you, after effects and final cut pro were just not made for this length or complexity of project. Once Rick was showed me he could match the transition movement, I was able to focus on providing the animated movie background, the 3D quicktime movie files and mockups. This is not the way I usually like to work, but we had a time crunch, and I knew working this way we could turn this project around fast. As is typical in a production being sold through another entity, we wouldn’t get script approval until everyone’s lawyers chipped in their two cents. Having all the pieces on the Autodesk Smoke edit time line allowed Rick full control to time everything with extra padding, then once the audio track came in, a few slip edits and trims and the piece was ready to air. Better yet it allowed me the time to take in another Bay Area Sand and Snow Weekend. (Footage of America’s Cup provided by some of my sailing friends, pays to have cool hobbies!) The Bay Area...

KTVU Legacy Spot – Motion Tracking

KTVU Legacy Spot – Motion Tracking

Motion Tracking and and a subtle amount of humility. Very subtle.

How to promote a website

How to promote a website

Tips for keeping a large video production shoot on target, on budget and fun.

Featured Projects

Medical Ethics Annual Report... Posted by author icon Eric Gross Apr 17th, 2016 | no responses
Fun with Vector Graphic Designs... Posted by author icon Eric Gross Sep 29th, 2015 | no responses
Marketing for better Hospitals... Posted by author icon Eric Gross Mar 26th, 2015 | no responses