This was the very first project developed for the splinter advertising agency “Group 236”, the commercial production arm of KTVU Fox 2 and KICU TV36. Mercedes wanted to tie their brand into the 2010 election. Which begs to ask the question:

How do you show your pride for American Democracy without over clichéd imagery?

We used denim texture, a distinctly unique American textile, to tastefully evoke our heritage. Yet another production that had a little over a week to concept and have on-air. For quick turn around time, all I can say is god bless after effects, simple masks, and Video Co-Pilot’s Lens Flares. Vehicle Footage provided by Mercedes Benz.

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